The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example I See White and Gold, but the Dress Taught Me How We Shape Our Own Reality by Shaant A Culturated Medium Picture Of Viral Blue And Black Dress Also Shows White And Gold, And Twitter Is Arguing Over It Again Evie Magazine The dress' went viral 10 years ago and taught us the science of color